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BOOKS TO READ WHILE WORKING
September 2010 - Audiobooks reviewed by Jonathan Lowe
THE COKE MACHINE by Michael Blanding is an eye opening expose which blows the plastic lids off a company known to associate itself with love and happiness through its billion dollar advertising campaigns. According to Blanding, an investigative journalist, Coca Cola has been complicit in brutality and murder against union organizers in their bottling plants in Colombia. They have usurped scarce water supplies in villages in India. And here in the U.S. they have lied to consumers about the ingredients in their products, contributing to an obesity epidemic in schools, while only pretending to be eco-friendly and cute. Regarding Coke's recycling program, launched in late 2007 due to a backlash against bottled water, Blanding states that it has proved deceptive. Coke built a $50 million facility in Spartanburg SC with the boast that it would recycle 100 million pounds per year by 2010. Promoting their "Give It Back" campaign during American Idol, they put out Coke-shaped recycling bins around parks, zoos, and stadiums as a clever way to further advertise their product while appearing eco-friendly. However, by 2010 the initial pledge of 30% recycled materials was quietly downgraded to 10% "where commercially viable." So Coke still gets 98% of its recycled materials from outside sources, driving up the cost of recycled materials, and doing next to nothing on the supply side. Meanwhile, they resist efforts to go for redeemable bottles, the most proven way of increasing recycling. With the subtitle "The Dirty Truth Behind the World's Favorite Soft Drink," the book lays out the entire case against Coke in startling clarity, with 60 pages of footnotes. Can the company "spin doctor" its way out of this, as before? Time will tell. In the meantime, as Morgan Spurlock, author of SuperSize Me, says in endorsing the hardcover, "After reading this book, good luck having a Coke and a smile." (George K. Wilson will read the audiobook version, which, at the time of this review, was still being recorded. For an interview with the author, go to TowerReview.com)

Next, Ray Porter reads QUANTUM by Manjit Kumar, a biographical exploration into the debates about the nature of reality held between Einstein, Bohr and others. The text is lucid and engaging, never over the heads of listeners, and as such is highly recommended for anyone with an interest in science or not. These geniuses were celebrities in their time, and what they thought is laid out here (for the layman) better than ever before. Porter's voice is commanding and engaging, and the text covers the mid-20s to the 60s (Einstein died in 1955), when quantum mechanics (which Einstein could never accept) had mostly been proven. Partial vindication for Einstein has since come with the consensus that quantum mechanics does not fully describe the nature of matter, although string theory (or the unified field theory Einstein sought in the last 30 years of his life, but did not find) is not covered here.

Anne Portier has written an intriguing tale about a young woman who investigates her family's history after her beloved aunt Rose leaves an entire estate to her twin sister. Intriguing, because she discovers that an ancestor named Giulietta (whose parents were murdered in 1340) soon starts up a relationship with a man named Romero in Siena, Italy. Could this story have inspired Romeo & Juliet? Cassandra Campbell reads JULIET, which merges past with present, as the protagonist wonders whether she's now to be the next victim of a centuries old blood feud. (Anne is on Facebook, and will answer your questions, so you can find her there.)

Finally, THE MULLAH'S STORM is one of the first novels set in the Afghan war. It's about being shot down and attempting to survive, with a Taliban prisoner in tow, and the novel is garnering praise as a taut suspense. Writer is decorated airman Thomas W. Young. This is a visceral suspense novel which engagingly explores the concept of how love and hatred play out in war. Author Thomas W. Young and narrator Scott Brick combine their considerable talents to here present an absorbing tale of survival.
BOOKS TO READ WHILE WORKING
August 2010 - Audiobooks reviewed by Jonathan Lowe
Do your read every word in articles, or do you just scan? More and more these days people are reading fewer books and articles in favor of gathering hundreds of snippets of information from all over the web. As a result, our attention spans are dropping, and our ability to think deeply, critically, and creatively is diminishing. According to Nicholas Carr in THE SHALLOWS, the internet is rewiring our brains, with some benefits, but with other more ominous evolutionary consequences. It's true that computers and so-called "smart" phones have transformed the speed and convenience of our assimilation and disbursement of information. (We now consume many more isolated facts, along with more trivia than ever.) But what we know is also on a much more superficial level. A level which is less likely (than reading entire books) to result in truly understanding the topics involved, or with comprehending the connections between ideas and history. Read by Paul Michael Garcia, THE SHALLOWS explores, with careful scientific rigor, what unanticipated revolutionary changes are in store for the human mind, since what we do affects how our brains make connections. An ominous conclusion is that we are becoming even more susceptible to manipulation by the media, (to do and think like those who wish to control our actions and thoughts want us to). Walk into any library these days, and most of the book aisles are empty of people, while the computer stations are usually full. Since brain connections are not just being formed but also being loosened, and since thought is linked to language, will there be a time when there is no longer room anymore for the poetry, the grandeur and awe of contemplation and imagination, or the epiphany of understanding realized in books?

Next, Frederick Forsyth, in his latest thriller THE COBRA, imagines a CIA operative who is given free rein to do whatever it takes to win the ineffective "war on drugs." Paul Devereaux was retired as "too ruthless," but now he can fight the cocaine cartels with brass knuckles instead of kid gloves, overseeing a black ops force which utilizes satellite surveillance and radio interference in intercepting and sinking ships carrying drugs (while tightening the noose on the Don in Colombia). Forsyth educates readers on the true costs and nefarious nature of the cartels, whose profits "still make Gates and Buffet look like street vendors." He has done his homework on how the network operates (through bribes and charity on one hand, and intimidation or torture on the other), and builds a case against conventional methods for fighting the cartels while entertaining readers with the unfolding plot. What emerges is the Dirty Harry fantasy law enforcement officials only dream about, narrated with eloquent understatement by Jonathan Davis, who also displays casual mastery over Spanish place names.

James Lee Burke’s THE GLASS RAINBOW is a new Dave Robicheaux mystery about the trials of Dave’s friend Clete Purcel, who lets rage get the best of him when the crack dealer he beats up dies. Meanwhile Dave’s adopted daughter gets involved with an older man who is friends with a criminal sociopath. No mystery writer alive can match Burke’s powerful prose and originality. His careful attention to detail is augmented by an innate sense of nuance and atmosphere. In the voice of actor Will Patton, who has taken on Robicheaux’s tortured persona in all its many facets, (as well as mastering Louisiana dialects), the book becomes an audio movie which can also outperform any film in the listener’s imagination.

In MEDIUM RAW former chef Anthony Bourdain is a master of hyperbole, a Jean Shepherd of the food world, and is merciless with the rich and the pretentious, narrating with exquisite relish this memoir of his latest ear-opening observations on culture and cuisine. It's an amalgam of anecdotes and memories, opinions on various master chefs, advice (as on whether one should attend culinary school), and rants on every imaginable aspect of cooking (whether it be the dumbed-down pageantry of the Food Network or the inexcusable use of scraps of "meat" processed in ammonia to make burger patties for fast food restaurants.) My only complaint, and a minor one at that, is the amount of time spent discussing high end chefs and restaurants over the kind of places he visits on his Travel Channel show "No Reservations." Of course the reason for this is obvious: he doesn't spend a lot of time there talking about four star restaurants and $500 meals.

Finally, Dan Ariely shows in THE UPSIDE OF IRRATIONALITY that humans can be irrational and illogical, and so taking such factors into account in interpersonal relationships can have positive effects on a socioeconomic level. As read by Simon Jones, the audiobook reveals why large bonuses can decrease productivity, and why behaviors are enhanced more by a sense of purpose than by money. These are fascinating studies, utilizing research done on campus at Duke (where he is Professor of Psychology and Behavioral Economics) and MIT (where he also teaches) regarding the nature of revenge, compensation, creativity, and human behavior. Things we believe will make us happy actually probably won't. Decisions by politicians and business people would benefit from data testing the actual validity of the assumptions they're making. For example, bailouts don't work the way they were predicted to work, (a fact only discovered at great expense). . .stints and statins are not really effective in preventing heart disease or prolonging life. . .food labels don't affect food choices as much as proponents believed they would.) The behavior of humans defies predictability, Ariely claims, so while we resist doubting our assumptions and put faith in our past decisions, what is the horrific cost that data would reveal if only we tested those assumptions? Ariely utilizes thought experiments and live studies with students to arrive at useful counter-intuitive conclusions. Simon Jones, as narrator of the audiobook version, is both studiously listenable and entertaining.

(Jonathan's audiobook "Fame Island" is going to print soon as "The Instant Celebrity." For an alert upon release, along with a special 40% discount on the paperback for his column readers, email instant-celebrity@virtualtales.com )
BOOKS TO READ WHILE WORKING
July 2010 - Audiobooks reviewed by Jonathan Lowe
Are experts usually right? WRONG author David H. Freedman not only proves that this isn't so, but that even large funded studies tend to be wrong more than half of the time. An entire industry of traveling "expert" speakers distribute ideas that under scrutiny (or even common sense reflection) only seem to work under controlled circumstances, while providing the experts with a framework with which to advance their careers or to sell programs to gullible group-think credit card holders. As for the so-called "wisdom of crowds," it is a myth. Groups amplify bias, squash minority points of view, and can overcome skeptics with the force of social pressure. For example, jurors routinely can be made to come to consensus by a strong personality who dominates the proceedings, and may end up convicting an innocent suspect. Or remember when an audience cheered a singer in a reality show contest, then booed the judge who voted "no"? Maybe they liked the personality of the singer, but it is the lone judge who was likely right about the talent involved. Finally, consider the real estate bubble, and all the "experts" who blew their own bubbles over the heads of entire crowds of sales people and home buyers before the bubble burst. People assume that what's popular is best, and that experts are right, but this is usually NOT the case--a surprising finding that author Freedman explains, with the help of narrator George K. Wilson, in this audiobook that would make a great companion to the book "Bright-Sided."

"Reality is that which, when you stop believing in it, doesn't go away." --Philip K. Dick

Don't listen to SUPERSENSE by Bruce Hood unless you're unafraid to consider the origins of your cherished beliefs. With the subtitle "Why We Believe in the Unbelievable," this audiobook, narrated by Kerin McCue, is a careful examination of how we superimpose supernatural explanations onto the natural world, starting with infancy to age seven, only to then reinforce those beliefs into adulthood. With cogent clarity, Hood, a former research fellow at Cambridge, and a visiting scientist and professor at MIT and Harvard, dissects how early perceptions and egocentricity play their roles in forming belief systems, and how these beliefs in supernatural explanations for events are supported by shared stories within cultures. A child's intuitive reasoning about the nature of objects and other living things tends to extend beyond what is actually true, and so it seems naturally logical to place faith in luck or fate, or to entertain the idea of magic, even among those who aren't religious. "Would you," asks Hood, "eat a gourmet fudge if it was shaped as a dog turd, or wear the cardigan of a known murderer?" If your answer is no, and you experience a sense of disgust in the idea, you hold the supernatural belief that objects can contain foul or evil essences just by association, and this belief is "essentially" no different than mid-20th Century New Guinea tribesmen who ate their rivals, believing their strength or virility could be absorbed. And it all started in defenseless childhood, before our sense of the outside world was established, when we thought the world was made solely for us, that the sun followed us around with a smiley face, and that even dolls have feelings. Will we ever get over all our flawed conceptions of reality? Will radical religions ever stop bombing non-believers and start reading books like this one? That is unlikely, says Hood, because a sense of the mutually sacred, while illogical, is what binds groups together in shared identity. Unfortunately, it also puts them at war with their "infidel" neighbors.

Along with the idea of superheroes and the undead, are "The American Dream" and the "almighty dollar" also supernatural myths? THE BETRAYAL OF AMERICAN PROSPERITY by Clyde Prestowitz is a chilling examination of why the American Century is over, and how emerging countries like China will own the 21st. It unravels the history of our giving up production while increasing our consumption of imports, and what this portends for the U.S. unless a radical change of course is undertaken now, (and Americans get back to work doing what they once did six decades ago). Ominously, few in America act as if our affluence or standard of living will ever change, and instead continue to look to the government for bailouts while watching ball games on TV. Yet when Treasury Secretary Tim Geitner visited Beijing University in 2009---and told students there that the dollar was safe---their response was that THEY LAUGHED. Not only are our remaining high tech jobs moving overseas, along with the plants that make computer chips, but service jobs are moving to India too. To top it off, even as our infrastructure fails and our debt increases, our baby boomers are only now starting to retire in record numbers, expecting the government to help support them. Narrated by Erik Synnestvedt, the audiobook pulls no punches in attacking the deregulation of the Clinton administration, the shrug-away "don't worry" attitude of the Bush administration, and a universal corporate greed that focused on quarterly statements while lazily wearing blinders about the future. Unless we start exporting something other than soda and cigarettes, Prestowitz reveals, Americans will soon be forced to give up the "something for nothing" mantra that has characterized our accumulation of debt on the backs of "third world" producers (including cheap oil for much longer) as they acquire "first world" status from us by owning all our industries.

Looking for a specific example of hubris? In HOUSE OF CARDS author William D. Cohan details the destruction--from the inside out--of the investment firm Bear Stearns in 2008, including the moment-to-moment decisions (or lack of them) made by executives, some of whom were flying off in helicopters to play golf or to participate in bridge tournaments during the very hours that their hedge funds were collapsing, costing investors hundreds of millions. Remember the PBS documentary on the history of Chicago, which chronicled a time when corruption and exploitation was a way of life, and aldermen bought votes while condemning rival ethnic groups to vermin-infested hovels with busted teeth? Well, those times are mostly gone, but as Cohan reveals, business ethics haven't really improved all that much since then, either. We're just more subtle and sophisticated about it. Ably narrated by Alan Sklar, the audiobook is, at times, just as tension-filled as any novel, and may even have some listeners recalling the line at the end of Joseph Conrad's Heart of Darkness. . . "the horror. . . the horror." Hence the subtitle to the book: "A Tale of Hubris and Wretched Excess on Wall Street."

Finally, for a touch of levity on all these shakeups, try listening to the biography of an outsider who intuitively knew a lot of this stuff, and we laughed at him for it. Comic George Carlin may have been taking dope at the time, but he was no dope. What he was, he claimed, was an astute observer who never felt that he fit in, be that to mean the local country club, neighborhood, church, or whatever. He poked fun at society's foibles, taboos and inconsistencies. In 7 DIRTY WORDS, THE LIFE AND CRIMES OF GEORGE CARLIN author James Sullivan presents the journey that Carlin made through a pop era of more conventional entertainers and TV shows to become one of the most original of comic thinkers. Censorship was, to him, a yoke to bear, but it also inspired him. He won a Grammy award for the audiobook "Brain Droppings." Narrated by Alan Sklar, this audiobook is also a must for Carlin fans.

Jonathan's satirical novel INSTANT CELEBRITY will be published in the Fall. To be informed at its release, with a 40% discount on the paperback, email instant-celebrity@virtualtales.com

Two FREE Audiobooks RISK-FREE from Audible

Audiobooks are a great way to pass the time during those long (and often boring) work hours at the postal service. To find the latest audiobooks of note check out Jonathan Lowe's Audio Books Review (left). Lowe recently retired from the Postal Service after 22 years.
Geezer
By Jonathan Lowe
NOW AVAILABLE AS AN EBOOK!
Postal: Postmarked for Death
By Jonathan Lowe
A rookie postal inspector hunts a terrorist bomber in this suspense endorsed by Clive Cussler and John Lutz, now in ebook format.
Awakening Storm
By Jonathan Lowe

Now available in the new audiobook chip technology from Audiofy.com, narrated by Barrett Whitener for Blackstone Audio. Veronica McCord attempts to wrest control of her son from the influence of a greedy televangelist, in a plot that culminates in a Miami hurricane. USB portable flash drive plays on computer or can be downloaded to iPod via iTunes.
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