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Just Think! |
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Igloo Burger! The last great burger
chain concept... |
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Burger House, Burger Casa, Burger
Hut , etc. etc. They all sound the same, they all look the same. All of
the burger concepts have been done to death, and then redone and
rehashed again... all of the burger concepts, that is, except one -
Igloo Burger. |
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Imagine... |
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...a combination drive-through,
drive-in, dine-in burger restaurant with cold ICEE drinks, great burgers
and more. |
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... a creative menu with "Chilly"
Cheese Fries, Brrrgers, Polar Pizza and Iditarod Ice Cream - plus ICEE
brand drinks. |
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... Snow Bunny Attendants! |
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... An ingenius marketing campaign
targeted to the people that really buy hamburgers and cold drinks. |
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... a fresh concept that will
readily attract investors and franchisees. |
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Core
Competencies: |
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ICEE brand drinks will give the
franchise instant credibility and name recognition. Plus, there won't be
any costly product development costs! |
"Cool" (cold) dining
atmosphere will offer a cool respite. The hot southwestern summers
(and springs and falls) won't be so hot once Igloo Burger comes to
town. Readily available ICEE drinks will help quench thirsts year
round.
Just Think - Cold Drinks! |
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The multi-ethnic Snow Bunny
logo and the Snow Bunny attendants will attract the customers that
really buy the burgers - young males between the ages of 15 and 40.
Additional marketing to other demographic groups will enhance Igloo
Burger sales to all groups. |
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Guerrilla Marketing with
Generation X and Y appeal will invigorate sales among post Boomers.
Boomer generation will be enticed by Diner atmosphere. |
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Cult status will promote
non-food sales. Aggressive effort to market Igloo Burger T-shirts and
the like will result in additional revenues. |
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Drive-thru will drive revenues
while drive-in and dine-in will offer customer convenience,
satisfaction, relaxation, and refreshment. |
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Unique building design possible using the economical and
energy-efficient monolithic dome. |
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